Social Marketing

I found this commercial to be interesting because some of the earliest forms of social marketing. This commercial has guys on the beach of Australia trying two different types of cola. One is the Pepsi and the other is a competitor. Word of mouth is one of the most trusted and forms of advertising, after the surfer picks the Pepsi his friends around him watching are more likely to purchase the product next time they go shopping. People watching this ad on TV also value human response, making the ad connect to the viewers.