1)In the Vannevar Bush article, what was his system called?
a)Memex
b)HTML
c)The Internet
d)Facebook

2)What is the name of the website moms used to complain about a Motrin ad?
a) Google
b)Twitter
c)Yahoo Sports
d) Myspace

3)Companies offer low pricing to direct marketers in
exchange for those marketers relinquishing control over where their ads
will run is an example of?
a)Target Network
b)Blind Network
c)TV Network
D)Representative Networks

4) Which one is not an online targeting approach?
a)Behavioral
b)Daypart
c)Affinity
d)Marketing

5)This targeting approach is more effective
when substantial target market research has been
done?
a)Daypart
b)Contextual
c)Behavioral
d)Demographic