Emotional TV?

The woman that I interviewed was my mother and her favorite that she watches on a regular base are Grays Anatomy, ER, Brothers and Sisters, Desperate Housewife's and House. She likes these shows because of the story lines and she likes how they keep you wanting to watch more, after the shows already over. The characters are are interesting, and the show also provides the right amount of drama and humor.

When I looked at the ratings the six shows that I would advertise to reach my target audience I would focus my advertising to House, CSI, Criminal Minds, Grays Anatomy, and Cold Case. This is because the audience has emotional ties to these programs. I think the emotional attachment to these programs are what drive their ratings up. That why people continue to tune in to these shows.

Touch point project

For this assignment i went out to Tres Hombes, and noticed some of their touch point advertising. Located at the outside bar hanging over the bar are 2 blow up plastic Corona bottles. One is a regular Corona bottle and the other one was a Corona light bottle. The picture I took was of the Corona light bottle. The purpose of this advertising it to try to convince you at your point of purchase to change your mind or reconfirm that you are buying a Corona. Since it is a Mexican restaurant it is normally associated with a Mexican beer, and one of the most popular is Corona. I think it works about average. I think if you are on a limited budget it might not if they are not on sale, but if you are eating there then I feel that noticing the bottles might influence your decision. This touch point ad costs penny's to the business they more then likely got them for free from Corona and on Corona's end it does not cost them much to buy and give out these plastic bottles. I do not think that it would be better to use mass media for this, and or in this area. The Touch point ads work fine for the bar down here.

Math! Math! Math!

Why does everyone hate math so much? It is a part of everyday life, and i believe that everyone should learn more of it. Math is the universal language of the universe and the World. If aliens we to show up on earth they would not understand our humor and or any writings or stories we have created. They would understand math because math is in everything. when you wake up in the morning and look at your clock and notice that you are running late to class you look at the time and subtract it from the time your class starts to figure out how much time you have to get there. You need math to figure out how much your paying for lunch and to make sure they are not over charging you. People need to know how to budget their money, and make sure they can maintain their life styles.
Math is falling under the bus in the school system, kids and even teachers are not taking the subject seriously. I also believe this is due to the parents not caring about the subject. Once parents leave the school system mathematics is not a subject most adults remember and or use the advance styles of...aka geometry, calculus, advanced algebra, and trigonometry. Also they are not apart of our entertainment and media shows, so why would remember it? I mean there is the discovery channel where we can learn new thing about biology and chemistry and some times even astronomy. There is the history channel to keep up on the history we learned in school. But there is no math channel where people use math and keep people informed about new and old happenings in math. The American people are not interesting in because it it boring and if Americans are not drawn into a subject they will lose interest.
Other countries like Russia, India, Germany, China, and Japan have far better math programs and these people with great math skills are getting the engineering jobs and the teaching jobs in mathematics. Also some of these people that are architects which involves a lot of math and creativity are going to people who have excellent math skills. I believe that we need to make sure that the kids that we will have in the future need to be math ready and math prepared. Math should be praised not frowned upon by us adults, and parents. One day our kids will be asking us for our help on a math problem, and we will have to be there for them. If we push the subject aside so will they.

Introspec on my daily average media usage

When I look at my own media usage over the course of a day, I realize that media is everywhere in my life. I always have my cell phone on me whether I’m at class or at work, or even just in my pocket when I’m home. I am constantly checking my phone too see if anyone has sent me a text message or if I have missed a call. I don’t spend much time talking on the phone, but I do spend a fair amount of time texting on it. The television is normally on in my apartment if some one is there and is normally set on ESPN, Comedy Central, The Discovery Channel, or one of the various major broadcasting channels. I use the internet just as much as the other two media outlets I find that the internet is the fast way for me to get to the news stories I want to hear and also to find out the scores to the different sporting events. I also send a good portion of time on Facebook and Myspace. I do have a couple magazines around the apartment and do frequently read the DE but they are my least used media outlets. The radio is either a really big media source for me or it doesn’t get used at all. I don’t listen to the radio when I am at home because I have my own music. I don’t really listen to the radio when I am in the car because I have an IPod and CD’s to listen too. When I do listen to the radio it is normally at work. I will have the radio on for at least 4 hours while I’m working and normally have the channel tuned into a classic rock channel or I will have it on the alternative rock channel. I also listen to the radio when I cannot get the Chicago Cubs game on television. So that is another 3 ½ hours of uninterrupted air time that I’m focused on what is happening in the baseball game.
If was in charge of placing advertisement in certain areas of my life the best places to reach me would be the commercials between sporting events. If there were an ad placed between the score. It is a spot that is constantly looked at by people watching the game and is also the first thing looked at when a new viewer tunes into a game. I would also put as many ads as I possibly could on or around my cell phone. It is something that is always with me and I would see the ad more then twice or even 3 times a day. I would also focus my ads to the times I would work. Most of the time when I am at school working I work between the hours or 4-9 P.M. So I would focus my main ads during this time period. Unless it was a Chicago Cubs baseball game, most the their games start at 1:20 P.M. so I would have my ads placed near the front and end of the game when most people are tuning into the game.